PWP

Business & Finance abbreviation · E-commerce & Retail

PWP
Stands forPurchase with purchase
CategoriesBusiness & Finance

PWP stands for Purchase with purchase, an e-commerce & retail abbreviation.

Promotion offering an additional item at a special discounted price when a customer buys a qualifying product, common in cosmetics and in Southeast Asian retail.

Example: Add the matching serum as a PWP for just $15.

Usage notes

Unlike GWP, the extra item is not free, which lets brands offer higher-value items.

More e-commerce & retail abbreviations

  • PL – Private label
  • PLP – Product listing page
  • PLU – Price look-up code
  • POD – Print on demand
  • POS – Point of sale
  • PSP – Payment service provider
  • ROPO – Research online, purchase offline
  • RPV – Revenue per visitor
  • RRP – Recommended retail price
  • RTO – Return to origin
  • S&H – Shipping and handling
  • SPSF – Sales per square foot

See all 75 e-commerce & retail abbreviations →

Edited by the AbbreviationList.com team. Spotted an error or a missing meaning? Contact us.