DOOH
Business & Finance abbreviation · Marketing & Advertising
| Stands for | Digital out-of-home |
|---|---|
| Categories | Business & Finance |
DOOH stands for Digital out-of-home, a marketing & advertising abbreviation.
Out-of-home advertising shown on digital screens, such as electronic billboards, transit displays and screens in retail stores and elevators, allowing rotating ads, time-of-day targeting and real-time content.
Example: The DOOH boards switch to coffee ads during the morning commute.
Usage notes
Much DOOH inventory is now bought programmatically through demand-side platforms, using location and audience data to target. Spots on a digital board are usually shared by several advertisers in a rotation of a few seconds each.
Related abbreviations
More marketing & advertising abbreviations
- CX – Customer experience
- D2C – Direct-to-consumer
- DA – Domain Authority
- DM – Direct mail
- DMA – Designated Market Area
- DMP – Data management platform
- DPA – Dynamic product ads
- DR – Domain Rating
- DSP – Demand-side platform
- DTC – Direct-to-consumer
- E-E-A-T – Experience, expertise, authoritativeness, trustworthiness
- eCPM – Effective cost per mille