DMP

Abbreviation with 2 meanings

DMP
Stands forDebt management plan
Meanings2
CategoriesBusiness & Finance

DMP has two meanings. It stands for Debt management plan (personal finance) or Data management platform (marketing & advertising).

Meanings of DMP at a glance

#DMP stands forContext
1Debt management planBusiness & Finance › Personal Finance
2Data management platformBusiness & Finance › Marketing & Advertising

1. Debt management plan

Business & Finance · Personal Finance Abbreviations

Repayment program arranged by a nonprofit credit counseling agency in which the borrower makes one monthly payment to the agency, which pays unsecured creditors, often at reduced interest rates. Plans typically last three to five years.

Example: Enrolling in a DMP cut my credit card interest from 29% to about 8%.

Unlike debt settlement, a DMP repays the full balance, so it usually does less credit damage, though enrolled cards are normally closed. In the UK, debt management plans are informal agreements offered by charities such as StepChange and by fee-charging firms.

2. Data management platform

Business & Finance · Marketing & Advertising Abbreviations

Ad technology system that collects and organizes mostly anonymous audience data, often from third-party cookies, into segments used for targeting display and video advertising.

Example: The DMP built a "frequent business traveler" segment for the airline's campaign.

DMPs declined as browsers restricted third-party cookies, starting with Safari in 2017 and Firefox in 2019, and as privacy laws tightened, so many vendors folded them into CDPs.

More personal finance abbreviations

  • DB – Defined benefit plan
  • DC – Defined contribution plan
  • DCFSA – Dependent care flexible spending account
  • DINK – Dual income, no kids
  • DTI – Debt-to-income ratio
  • EMI – Equated monthly installment
  • EPF – Employees' Provident Fund
  • ESA – Coverdell education savings account

See all 69 personal finance abbreviations →

More marketing & advertising abbreviations

  • D2C – Direct-to-consumer
  • DA – Domain Authority
  • DM – Direct mail
  • DMA – Designated Market Area
  • DOOH – Digital out-of-home
  • DPA – Dynamic product ads
  • DR – Domain Rating
  • DSP – Demand-side platform

See all 111 marketing & advertising abbreviations →