CVR
Abbreviation with 2 meanings
| Stands for | Conversion rate |
|---|---|
| Meanings | 2 |
| Categories | Business & Finance, Transportation & Travel |
CVR has two meanings. It stands for Conversion rate (marketing & advertising) or Cockpit voice recorder (aviation).
Meanings of CVR at a glance
| # | CVR stands for | Context |
|---|---|---|
| 1 | Conversion rate | Business & Finance › Marketing & Advertising |
| 2 | Cockpit voice recorder | Transportation & Travel › Aviation |
1. Conversion rate
Business & Finance · Marketing & Advertising Abbreviations
Percentage of visitors, clicks or recipients who complete a desired action, such as a purchase or sign-up: conversions divided by total visitors or clicks, multiplied by 100. It links traffic volume to business results.
Example: Mobile CVR is half of desktop, so checkout on phones needs work.
Often also written CR. E-commerce sites commonly report overall conversion rates in the low single digits, while landing pages for free offers can convert much higher. Because the denominator varies (sessions, users, clicks), conversion rates from different tools rarely match exactly.
2. Cockpit voice recorder
Transportation & Travel · Aviation Abbreviations
Crash-protected recorder capturing pilots' voices, radio calls, alarms and other cockpit sounds. Europe has required 25-hour recorders on new large aircraft since 2021, and the US is moving to the same standard, replacing the traditional 2-hour loop that was often overwritten before investigators could get to it.
Example: The NTSB said the CVR had been overwritten because power was not cut after the jet landed.
US law bars the NTSB from releasing CVR audio; investigators publish only edited transcripts, and only when public hearings or reports require them. Recordings are made from cockpit area microphones and each crew member's headset. Crews and unions have long resisted cockpit video recorders on privacy grounds.
Related abbreviations
More marketing & advertising abbreviations
- CTA – Call to action
- CTOR – Click-to-open rate
- CTR – Click-through rate
- CTV – Connected TV
- CX – Customer experience
- D2C – Direct-to-consumer
- DA – Domain Authority
- DM – Direct mail
See all 111 marketing & advertising abbreviations →