CTV
Abbreviation with 2 meanings
| Stands for | Connected TV |
|---|---|
| Meanings | 2 |
| Categories | Business & Finance, Organizations & Companies |
CTV has two meanings. It stands for Connected TV (marketing & advertising) or CTV Television Network (media and broadcasting).
Meanings of CTV at a glance
| # | CTV stands for | Context |
|---|---|---|
| 1 | Connected TV | Business & Finance › Marketing & Advertising |
| 2 | CTV Television Network | Organizations & Companies › Media and Broadcasting |
1. Connected TV
Business & Finance · Marketing & Advertising Abbreviations
Television set that streams content over the internet, either a smart TV or a regular TV connected to a device such as Roku, Apple TV, Amazon Fire TV or a game console, and the advertising delivered on these screens.
Example: CTV ads let us target households by zip code, unlike our old cable buy.
CTV combines TV's big-screen impact with digital-style targeting and measurement. It is often discussed alongside OTT, which refers to the streaming delivery method rather than the device.
2. CTV Television Network
Organizations & Companies · Media and Broadcasting Abbreviations
Canada's largest private English-language television network, owned by Bell Media, carrying CTV News and Canadian and American entertainment programs.
Example: CTV News reported that the bill would pass this week.
Began broadcasting in 1961 as Canada's first private television network. The name originally reflected Canadian Television, but the company uses just the letters. Bell Canada became its owner in 2011.
Related abbreviations
More marketing & advertising abbreviations
- CSAT – Customer satisfaction score
- CTA – Call to action
- CTOR – Click-to-open rate
- CTR – Click-through rate
- CVR – Conversion rate
- CX – Customer experience
- D2C – Direct-to-consumer
- DA – Domain Authority
See all 111 marketing & advertising abbreviations →