CTOR

Business & Finance abbreviation · Marketing & Advertising

CTOR
Stands forClick-to-open rate
CategoriesBusiness & Finance

CTOR stands for Click-to-open rate, a marketing & advertising abbreviation.

Email metric equal to unique clicks divided by unique opens, showing how persuasive the content was among people who opened the message.

Example: Our CTOR is strong, so the problem is the subject line, not the email body.

Usage notes

Apple's Mail Privacy Protection, introduced in 2021, inflates open counts by preloading emails, which makes open-based metrics such as CTOR less reliable.

More marketing & advertising abbreviations

  • CPP – Cost per point
  • CPQ – Configure, price, quote
  • CPV – Cost per view
  • CRM – Customer relationship management
  • CSAT – Customer satisfaction score
  • CTA – Call to action
  • CTR – Click-through rate
  • CTV – Connected TV
  • CVR – Conversion rate
  • CX – Customer experience
  • D2C – Direct-to-consumer
  • DA – Domain Authority

See all 111 marketing & advertising abbreviations →

Edited by the AbbreviationList.com team. Spotted an error or a missing meaning? Contact us.