BANT
Business & Finance abbreviation · Marketing & Advertising
| Stands for | Budget, authority, need, timeline |
|---|---|
| Categories | Business & Finance |
BANT stands for Budget, authority, need, timeline, a marketing & advertising abbreviation.
Sales qualification checklist asking whether the prospect has budget, whether the contact has authority to buy, whether there is a real need, and when they intend to purchase. Deals that satisfy all four are considered qualified.
Example: The demo went well, but BANT says no: there's no budget until next fiscal year.
Usage notes
Generally credited to IBM, which used it for decades to qualify sales opportunities. Critics say it suits transactional sales better than complex purchases with large buying committees, which led to alternatives such as MEDDIC and CHAMP.
Related abbreviations
More marketing & advertising abbreviations
- AOR – Agency of record
- ATL – Above the line
- B2B – Business-to-business
- B2B2C – Business-to-business-to-consumer
- B2C – Business-to-consumer
- B2G – Business-to-government
- BOFU – Bottom of the funnel
- BTL – Below the line
- C2C – Consumer-to-consumer
- CAC – Customer acquisition cost
- CDP – Customer data platform
- CES – Customer effort score