B2G

Business & Finance abbreviation · Marketing & Advertising

B2G
Stands forBusiness-to-government
CategoriesBusiness & Finance

B2G stands for Business-to-government, a marketing & advertising abbreviation.

Sale of goods and services by companies to federal, state or local government agencies, typically through formal procurement such as competitive bids, contract vehicles and set-aside programs.

Example: Our B2G pipeline depends on two state contracts up for rebid next year.

Usage notes

US federal contractors must register in the System for Award Management (SAM.gov), and procurement follows the Federal Acquisition Regulation. Sales cycles are long, but contracts tend to be stable once won.

More marketing & advertising abbreviations

  • AIDA – Attention, interest, desire, action
  • AOR – Agency of record
  • ATL – Above the line
  • B2B – Business-to-business
  • B2B2C – Business-to-business-to-consumer
  • B2C – Business-to-consumer
  • BANT – Budget, authority, need, timeline
  • BOFU – Bottom of the funnel
  • BTL – Below the line
  • C2C – Consumer-to-consumer
  • CAC – Customer acquisition cost
  • CDP – Customer data platform

See all 111 marketing & advertising abbreviations →

Edited by the AbbreviationList.com team. Spotted an error or a missing meaning? Contact us.