B2B2C
Business & Finance abbreviation · Marketing & Advertising
| Stands for | Business-to-business-to-consumer |
|---|---|
| Categories | Business & Finance |
B2B2C stands for Business-to-business-to-consumer, a marketing & advertising abbreviation.
Model in which a company sells to a business partner that delivers the product to its own consumers, often keeping the original brand visible, such as insurance embedded at an airline's checkout or a food brand sold through a delivery app.
Example: Our payments API is B2B2C: banks integrate it, and their customers use it under our name.
Usage notes
The model lets companies reach consumers without building their own distribution, but the partner usually owns the customer relationship and data, which limits marketing options.
Related abbreviations
More marketing & advertising abbreviations
- ABM – Account-based marketing
- ACV – Annual contract value
- AIDA – Attention, interest, desire, action
- AOR – Agency of record
- ATL – Above the line
- B2B – Business-to-business
- B2C – Business-to-consumer
- B2G – Business-to-government
- BANT – Budget, authority, need, timeline
- BOFU – Bottom of the funnel
- BTL – Below the line
- C2C – Consumer-to-consumer