UGC
Business & Finance abbreviation · Marketing & Advertising
| Stands for | User-generated content |
|---|---|
| Categories | Business & Finance |
UGC stands for User-generated content, a marketing & advertising abbreviation.
Content created by customers or fans rather than the brand, such as reviews, photos, videos, social posts and forum answers, which brands repost, display on product pages or use in ads, usually with permission. Shoppers often find it more credible than brand-made material.
Example: Product pages with UGC photos convert noticeably better than those with studio shots alone.
Usage notes
A newer meaning refers to paid "UGC creators" who produce authentic-looking videos for brands to run as ads, distinct from influencers who post to their own followers. Rights to repost must be obtained, and US Federal Trade Commission rules require disclosure of material connections; a 2024 FTC rule bans fake reviews and testimonials.
Related abbreviations
More marketing & advertising abbreviations
- SSP – Supply-side platform
- STP – Segmentation, targeting and positioning
- TCV – Total contract value
- TOFU – Top of the funnel
- TRP – Target rating point
- TTL – Through the line
- USP – Unique selling proposition
- UTM – Urchin Tracking Module
- UVP – Unique value proposition
- vCPM – Viewable cost per mille
- VOC – Voice of the customer
- VTR – View-through rate