UVP

Business & Finance abbreviation · Marketing & Advertising

UVP
Stands forUnique value proposition
CategoriesBusiness & Finance

UVP stands for Unique value proposition, a marketing & advertising abbreviation.

Concise statement of the specific value a product delivers, for whom and how it differs from alternatives, typically placed as the main headline on a website or landing page.

Example: Rewrite the hero section so the UVP is clear in five seconds.

Usage notes

Closely related to the USP but broader, focusing on the customer's overall benefit rather than one distinguishing claim. The "value proposition canvas" by Alexander Osterwalder is a common tool for developing it.

More marketing & advertising abbreviations

  • 4Ps – Product, price, place, promotion
  • ABM – Account-based marketing
  • ACV – Annual contract value
  • AIDA – Attention, interest, desire, action
  • AOR – Agency of record
  • ATL – Above the line
  • B2B – Business-to-business
  • B2B2C – Business-to-business-to-consumer
  • B2C – Business-to-consumer
  • B2G – Business-to-government
  • BANT – Budget, authority, need, timeline
  • BOFU – Bottom of the funnel

See all 111 marketing & advertising abbreviations →

Edited by the AbbreviationList.com team. Spotted an error or a missing meaning? Contact us.