TOFU
Business & Finance abbreviation · Marketing & Advertising
| Stands for | Top of the funnel |
|---|---|
| Categories | Business & Finance |
TOFU stands for Top of the funnel, a marketing & advertising abbreviation.
Earliest stage of the marketing funnel, when people first become aware of a problem or brand, served by educational blog posts, social content, videos and broad advertising rather than direct sales pitches.
Example: The guide on choosing running shoes is TOFU content, so we measure it by new visitors.
Usage notes
Pronounced like the food. Marketers track TOFU success with reach and traffic, not immediate conversions.
Related abbreviations
More marketing & advertising abbreviations
- SMO – Social media optimization
- SOV – Share of voice
- SQL – Sales-qualified lead
- SSP – Supply-side platform
- STP – Segmentation, targeting and positioning
- TCV – Total contract value
- TRP – Target rating point
- TTL – Through the line
- UGC – User-generated content
- USP – Unique selling proposition
- UTM – Urchin Tracking Module
- UVP – Unique value proposition