SOV
Business & Finance abbreviation · Marketing & Advertising
| Stands for | Share of voice |
|---|---|
| Categories | Business & Finance |
SOV stands for Share of voice, a marketing & advertising abbreviation.
Brand's portion of the total advertising, mentions, search visibility or impressions in its category, compared with competitors. For example, a brand accounting for $2 million of $10 million in category ad spend has a 20% SOV.
Example: Our SOV on podcasts jumped after we sponsored three top business shows.
Usage notes
Research associated with John Philip Jones and later Les Binet and Peter Field found that brands whose share of voice exceeds their share of market ("excess share of voice") tend to grow share over time. Digital tools also measure social SOV from brand mentions.
Related abbreviations
More marketing & advertising abbreviations
- SEO – Search engine optimization
- SERP – Search engine results page
- SFA – Sales force automation
- SLG – Sales-led growth
- SMM – Social media marketing
- SMO – Social media optimization
- SQL – Sales-qualified lead
- SSP – Supply-side platform
- STP – Segmentation, targeting and positioning
- TCV – Total contract value
- TOFU – Top of the funnel
- TRP – Target rating point