vCPM
Business & Finance abbreviation · Marketing & Advertising
| Stands for | Viewable cost per mille |
|---|---|
| Categories | Business & Finance |
vCPM stands for Viewable cost per mille, a marketing & advertising abbreviation.
Price of 1,000 viewable impressions, counting only ads that met an industry viewability standard rather than all ads served. Advertisers use it to avoid paying for ads that loaded below the fold or off screen.
Example: We switched the display buy to vCPM so we only pay for ads people could actually see.
Usage notes
The Media Rating Council standard counts a display ad as viewable when at least 50% of its pixels are on screen for one continuous second, or two seconds for video.
Related abbreviations
More marketing & advertising abbreviations
- 4Ps – Product, price, place, promotion
- ABM – Account-based marketing
- ACV – Annual contract value
- AIDA – Attention, interest, desire, action
- AOR – Agency of record
- ATL – Above the line
- B2B – Business-to-business
- B2B2C – Business-to-business-to-consumer
- B2C – Business-to-consumer
- B2G – Business-to-government
- BANT – Budget, authority, need, timeline
- BOFU – Bottom of the funnel