WOM

Business & Finance abbreviation · Marketing & Advertising

WOM
Stands forWord of mouth
CategoriesBusiness & Finance

WOM stands for Word of mouth, a marketing & advertising abbreviation.

Spread of information and recommendations about products from person to person, in conversation or online, and marketing that deliberately encourages it through referral programs, seeding and advocacy.

Example: Our referral program turns WOM into something we can measure.

Usage notes

Surveys consistently find that recommendations from friends and family are among the most trusted sources of product information. The Word of Mouth Marketing Association, founded in 2004, set ethics standards before merging into the Association of National Advertisers.

More marketing & advertising abbreviations

  • 4Ps – Product, price, place, promotion
  • ABM – Account-based marketing
  • ACV – Annual contract value
  • AIDA – Attention, interest, desire, action
  • AOR – Agency of record
  • ATL – Above the line
  • B2B – Business-to-business
  • B2B2C – Business-to-business-to-consumer
  • B2C – Business-to-consumer
  • B2G – Business-to-government
  • BANT – Budget, authority, need, timeline
  • BOFU – Bottom of the funnel

See all 111 marketing & advertising abbreviations →

Edited by the AbbreviationList.com team. Spotted an error or a missing meaning? Contact us.