TAG Heuer
Organizations & Companies abbreviation · Company and Brand
| Stands for | Techniques d'Avant Garde Heuer |
|---|---|
| Categories | Organizations & Companies |
TAG Heuer stands for Techniques d'Avant Garde Heuer, a company and brand abbreviation.
Swiss luxury watchmaker known for sports chronographs such as the Carrera and Monaco, and for motorsport timing. Owned by LVMH since 1999.
Example: He wore a TAG Heuer Monaco, the same model Steve McQueen wore in Le Mans.
Usage notes
The watch brand was founded by Edouard Heuer in Saint-Imier in 1860. In 1985 the TAG Group (Techniques d'Avant Garde), a company with Formula One links, bought Heuer and created the combined name. LVMH acquired the brand in 1999.
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