PMax
Business & Finance abbreviation · Marketing & Advertising
| Stands for | Performance Max |
|---|---|
| Categories | Business & Finance |
PMax stands for Performance Max, a marketing & advertising abbreviation.
Google Ads campaign type that uses automation and machine learning to place ads across Search, Shopping, YouTube, Display, Discover, Gmail and Maps from one campaign, based on the advertiser's goals, assets and product feed.
Example: After moving shopping spend into PMax, revenue grew but we lost visibility into search terms.
Usage notes
Launched in 2021, PMax absorbed Smart Shopping and Local campaigns in 2022. Advertisers praise its reach but criticize limited reporting and control, and Google has gradually added more transparency features.
Related abbreviations
More marketing & advertising abbreviations
- NPS – Net Promoter Score
- OOH – Out-of-home advertising
- OTT – Over-the-top
- PESO – Paid, earned, shared, owned media
- PLA – Product listing ad
- PLG – Product-led growth
- PMP – Private marketplace
- POD – Point of difference
- POP – Point of purchase
- PPC – Pay-per-click
- PQL – Product-qualified lead
- PR – Public relations