PLG

Business & Finance abbreviation · Marketing & Advertising

PLG
Stands forProduct-led growth
CategoriesBusiness & Finance

PLG stands for Product-led growth, a marketing & advertising abbreviation.

Go-to-market strategy in which the product itself drives acquisition, conversion and expansion, typically through free trials or freemium plans that let users experience value before talking to sales.

Example: We're PLG first: anyone can sign up free, and sales only engages larger teams.

Usage notes

The term was popularized by venture firm OpenView in 2016, with Slack, Zoom, Dropbox and Calendly as frequent examples. Many companies now blend PLG with a sales-led motion for enterprise customers.

More marketing & advertising abbreviations

  • NAP – Name, address, phone number
  • NPS – Net Promoter Score
  • OOH – Out-of-home advertising
  • OTT – Over-the-top
  • PESO – Paid, earned, shared, owned media
  • PLA – Product listing ad
  • PMax – Performance Max
  • PMP – Private marketplace
  • POD – Point of difference
  • POP – Point of purchase
  • PPC – Pay-per-click
  • PQL – Product-qualified lead

See all 111 marketing & advertising abbreviations →

Edited by the AbbreviationList.com team. Spotted an error or a missing meaning? Contact us.