OTB
Business & Finance abbreviation · E-commerce & Retail
| Stands for | Open to buy |
|---|---|
| Categories | Business & Finance |
OTB stands for Open to buy, an e-commerce & retail abbreviation.
Merchandise budget showing how much inventory a buyer can still purchase for a period, calculated from planned sales, planned markdowns and planned end-of-period inventory minus inventory already on hand and on order.
Example: We've used most of our OTB for spring, so new styles have to wait until June.
Usage notes
OTB planning keeps buyers from over-ordering and is standard in fashion and department store merchandising.