GRP

Business & Finance abbreviation · Marketing & Advertising

GRP
Stands forGross rating point
CategoriesBusiness & Finance

GRP stands for Gross rating point, a marketing & advertising abbreviation.

Measure of the total audience delivered by a media schedule, calculated as reach (percentage of the audience exposed) times average frequency. A plan reaching 50% of households an average of three times delivers 150 GRPs.

Example: The four-week flight is planned at 600 GRPs in the top ten markets.

Usage notes

Rooted in television audience measurement, GRPs count duplicated exposures, so 100 GRPs does not mean everyone saw the ad. Buyers judge efficiency by cost per point (CPP).

More marketing & advertising abbreviations

  • eCPM – Effective cost per mille
  • EDM – Email direct marketing
  • ESP – Email service provider
  • GA4 – Google Analytics 4
  • GBP – Google Business Profile
  • GMB – Google My Business
  • GTM – Google Tag Manager
  • ICP – Ideal customer profile
  • IMC – Integrated marketing communications
  • IO – Insertion order
  • KOL – Key opinion leader
  • LP – Landing page

See all 111 marketing & advertising abbreviations →

Edited by the AbbreviationList.com team. Spotted an error or a missing meaning? Contact us.