GMV
Business & Finance abbreviation · E-commerce & Retail
| Stands for | Gross merchandise value |
|---|---|
| Categories | Business & Finance |
GMV stands for Gross merchandise value, an e-commerce & retail abbreviation.
Total value of goods sold through a marketplace or e-commerce platform over a period, before deducting fees, discounts, returns, cancellations and shipping costs. Marketplaces such as Alibaba, eBay and Etsy report it as a headline measure of scale.
Example: The marketplace processed $4.2 billion in GMV, but its revenue was only the fees it kept.
Usage notes
Also called gross merchandise volume. GMV is not revenue: a marketplace typically earns a "take rate" of a few percent to around 15% of it. Analysts treat GMV cautiously because definitions vary and it can be inflated by refunded or canceled orders.
Related abbreviations
More e-commerce & retail abbreviations
- FBM – Fulfilled by merchant
- FMCG – Fast-moving consumer goods
- FNSKU – Fulfillment network stock keeping unit
- FOC – Free of charge
- G&S – Goods and services
- GMROI – Gross margin return on inventory investment
- GWP – Gift with purchase
- HTF – Hard to find
- ISO – In search of
- LFL – Like-for-like sales
- LP – Loss prevention
- MAP – Minimum advertised price