S4S

Texting & Internet Slang abbreviation · Social Media

S4S
Stands forShoutout for shoutout
CategoriesTexting & Internet Slang

S4S stands for Shoutout for shoutout, a social media abbreviation.

Agreement between two accounts to promote each other, typically by posting each other's profile or content to their own followers. Common on Instagram, TikTok and YouTube among small creators.

Example: S4S? I've got 3k followers, mostly fitness and meal prep.

Usage notes

Similar arrangements are sometimes called SFS (shoutout for shoutout). Effective mainly when audiences overlap. Brands and influencers often formalize the idea as collaborations or "collabs." Too informal for professional outreach emails.

More social media abbreviations

  • PPU – Pending pickup
  • PSA – Public service announcement
  • QFT – Quoted for truth
  • QOTD – Quote of the day
  • QT – Quote tweet
  • RT – Retweet
  • SC – Snapchat
  • SFW – Safe for work
  • SM – Social media
  • SNS – Social networking service
  • SO – Shout-out
  • TBT – Throwback Thursday

See all 106 social media abbreviations →