OOTD
Texting & Internet Slang abbreviation · Social Media
| Stands for | Outfit of the day |
|---|---|
| Categories | Texting & Internet Slang |
OOTD stands for Outfit of the day, a social media abbreviation.
Tag for a photo or video showing what someone is wearing that day, popular among fashion influencers on Instagram, TikTok and Pinterest. Often accompanied by brand tags and product links.
Example: OOTD: thrifted blazer, vintage jeans and my favorite loafers.
Usage notes
The hashtag #OOTD became one of Instagram's most used fashion tags in the early 2010s. Variants include OOTN (outfit of the night) and WIWT (what I wore today). Brands often repost OOTD photos featuring their products.