MOFU
Business & Finance abbreviation · Marketing & Advertising
| Stands for | Middle of the funnel |
|---|---|
| Categories | Business & Finance |
MOFU stands for Middle of the funnel, a marketing & advertising abbreviation.
Consideration stage of the funnel, when prospects compare solutions, served by case studies, webinars, comparison pages and email nurturing.
Example: Webinar sign-ups are our main MOFU metric.
Usage notes
Often the stage where marketing-qualified leads are identified through engagement.
Related abbreviations
More marketing & advertising abbreviations
- KOL – Key opinion leader
- LP – Landing page
- LTV – Lifetime value
- MarCom – Marketing communications
- MDF – Market development funds
- MEDDIC – Metrics, economic buyer, decision criteria, decision process…
- MQL – Marketing-qualified lead
- NAP – Name, address, phone number
- NPS – Net Promoter Score
- OOH – Out-of-home advertising
- OTT – Over-the-top
- PESO – Paid, earned, shared, owned media