KAM
Business & Finance abbreviation · Job Title
| Stands for | Key account manager |
|---|---|
| Categories | Business & Finance |
KAM stands for Key account manager, a job title abbreviation.
Sales professional who manages a company's most important customers, usually large retailers, distributors or multinational buyers, coordinating pricing, contracts, promotions and service across the relationship. A single key account can be worth millions in annual sales.
Example: Our KAM for the supermarket chain negotiated shelf space for three new product lines.
Usage notes
Key account management is especially common in consumer packaged goods, pharmaceuticals and industrial B2B companies. Strategic or global account managers handle multinational customers across countries. In auditing, KAM means "key audit matter," a section of auditor reports under international standards.