DACH

Geography & Places abbreviation · Region

DACH
Stands forGermany, Austria and Switzerland
CategoriesGeography & Places

DACH stands for Germany, Austria and Switzerland, a region abbreviation.

Business term for the German-speaking market of Germany (D), Austria (A) and Switzerland (CH), built from their international vehicle codes. The region has about 100 million people and is often served by one sales team.

Example: The software launch begins in DACH before rolling out to France and Italy.

Usage notes

The abbreviation is a pun, since Dach is German for roof. Liechtenstein is sometimes added as DACHL. Marketers note that Swiss German and Austrian German differ in vocabulary from German usage in Germany.

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