CPCV

Business & Finance abbreviation · Marketing & Advertising

CPCV stands for Cost per completed view, a marketing & advertising abbreviation.

Video ad pricing in which the advertiser pays only when the ad is played to the end, common in programmatic and connected TV buying.

Example: The streaming campaign was bought at a CPCV of three cents.

Usage notes

Because only completions are billed, CPCV shifts the risk of skipped ads to the seller.

Related abbreviations

More marketing & advertising abbreviations

• CAC – Customer acquisition cost
• CDP – Customer data platform
• CES – Customer effort score
• CLV – Customer lifetime value
• CPA – Cost per acquisition
• CPC – Cost per click
• CPE – Cost per engagement
• CPI – Cost per install
• CPL – Cost per lead
• CPM – Cost per mille
• CPP – Cost per point
• CPQ – Configure, price, quote

See all 111 marketing & advertising abbreviations →

Edited by the AbbreviationList.com team. Spotted an error or a missing meaning? Contact us.