BORIS
Business & Finance abbreviation · E-commerce & Retail
| Stands for | Buy online, return in store |
|---|---|
| Categories | Business & Finance |
BORIS stands for Buy online, return in store, an e-commerce & retail abbreviation.
Policy allowing customers to return online purchases at a physical store instead of shipping them back, saving return postage and often prompting an exchange or new purchase.
Example: BORIS returns account for a third of foot traffic in January.
Usage notes
Retailers value BORIS because a store visit creates a chance to resell and avoids reverse shipping costs.
Related abbreviations
More e-commerce & retail abbreviations
- BIN – Buy It Now
- BNIB – Brand new in box
- BNPL – Buy now, pay later
- BNWT – Brand new with tags
- BOGO – Buy one, get one (free)
- BOPIS – Buy online, pick up in store
- BSR – Best Sellers Rank
- COD – Cash on delivery
- CPG – Consumer packaged goods
- CRO – Conversion rate optimization
- DOA – Dead on arrival
- EAS – Electronic article surveillance