ROMI

Business & Finance abbreviation · Marketing & Advertising

ROMI
Stands forReturn on marketing investment
CategoriesBusiness & Finance

ROMI stands for Return on marketing investment, a marketing & advertising abbreviation.

Incremental profit attributable to marketing divided by the marketing spend, used to judge whether a program, campaign or whole budget creates value beyond what would have happened without it.

Example: The CFO wants a ROMI estimate for the sponsorship before renewing it.

Usage notes

ROMI differs from ROAS by using profit rather than revenue and by aiming at incremental results. Long-term brand effects are hard to capture, so ROMI is often estimated with marketing mix modeling.

More marketing & advertising abbreviations

  • POP – Point of purchase
  • PPC – Pay-per-click
  • PQL – Product-qualified lead
  • PR – Public relations
  • RFM – Recency, frequency, monetary value
  • ROAS – Return on ad spend
  • RPM – Revenue per mille
  • RTB – Real-time bidding
  • SAL – Sales-accepted lead
  • SEA – Search engine advertising
  • SEM – Search engine marketing
  • SEO – Search engine optimization

See all 111 marketing & advertising abbreviations →

Edited by the AbbreviationList.com team. Spotted an error or a missing meaning? Contact us.